I hosted our end of year Xmas party last night for an intimate group of about 20 people at our office in Prahran, Melbourne and found myself in the middle of a conversation about all the shiny new tools on the internet that help you build landing pages, opt-in forms, marketing funnels, email templates, viral contests and the list went on and on and on.
I chimed in and suggested that instead of being distracted by all the new shiny tools, we should unsubscribe from everyone's list and focus all efforts on shipping our own products.
There are two points I want to make here:
You Must Set up Shop in Order to Attract Customers
What I mean by this is that there are hundred of millions of customers are all over the internet looking to spend money on product. If you do not have a product for sale and you don't have a mechanism to receive your customer's money in exchange for that product then your business is not going to grow.
So finish your product (whatever it is and whatever version of it you are working on right now) and publish it online along with a simple way for customers to buy it. Whether that's as simple as a Paypal button or as sophisticated as something like SamCart or WooCommerce is up to you.
Just use whatever solution is the easiest and quickest to get going. Don't worry about fancy shipping or tax rates or any of that stuff. You can always deal with those problems later once you have too many customers to do it manually. Get it done in the next 24 hours – no excuses.
Every product and tool you see for sale online has these two basics covered. They are available to review and research and learn about and they have a mechanism for collecting your money.
Trust That Whatever You Need to Know You Can Find
Manage every single mailing list you are on using Unroll.me and have them all delivered to your inbox in one daily digest – or better still – unsubscribe from all of them. The only reason people email you on a regular basis is because they have a product they want you to buy. Yes, they will deliver valuable insights and great information into your inbox (which you don't need right now) but let's be clear. All email marketers have a product they want you to buy.
Trust that if you need to find any information to solve any problem in your business you can find it online or call someone you know to help. If you get completely stuck, just ask Dan Norris – he knows almost everything there is to know about starting and launching a successful business and he is always very willing to help. Hope you don't mind me dropping you in the hot seat Dan 🙂
Love to hear how you're avoiding distraction and shipping. Let me know in the comments.