Hi Troy Dean here, Director of Geeky Stuff. I wanted to talk about the planning process for your next website project. One of the biggest hurdles we come across with clients getting a website project up is the decisions that need to be made in terms of what to include and what not to include. So we wanted to simplify that process and give you some useful tools to help you to plan your next website.
One of the most common answers we get when we ask clients why they need a new website is;
- Because everyone else has one; or
- Because we need an online presence.
And while that’s true, it’s not a good enough reason to build a website or re-develop an existing website so we’re trying to encourage small to medium sized business owners to think through what it is that the website needs to do for the business and for the target audience.
If you can distil your objectives down to three to five objectives from the business point of view and three to five objectives from the target audience point of view then that will go a long way to keeping everyone involved in the project on the same page; the designers, the developers, the project managers. Everyone involved will know what it is we’re doing and why we are doing it.
We have included a website worksheet document in this blog post for you to download, fill in and use when planning your next website project. It’s very simple. It essentially asks you to think about what the business objectives are and what the audience needs from the website.
Some examples of business objectives might be;
- To free up staff time from answering questions on the phone by answering those questions of a “Frequently Asked Questions” page on the website
- To increase sales
- To increase the awareness of the company and the products and services that you offer
Some of the target audience needs will be;
- Contact information – who are you, where are you and how do they get in touch
- Pricing information
- They might want to research a product before they make a purchase and if you have some brochures or some technical specifications or documents on your products then the website is a great place to put all that information up to educate your target audience about the products and give them what they are looking for
So download the worksheet, think about what it is that the website needs to achieve from the business point of view and what it needs to achieve for the target audience. That should go a long way to helping you get over that initial overwhelming stage of planning the website and those answers will inform what functionality and features you need to include in your website.
So we hope that’s helpful and we will see you in the next video!
DOWNLOAD: Website Worksheet