Ever lost a client to the competition without any warning signs? It's an awful feeling isn't it? The worst part is not knowing why and not having the chance to repair the relationship. Well, in this short article, I'll share a secret with you that will ensure you never lose another client.I call it brickwalling.
It doesn't take a lot of effort, costs almost nothing and you don't need any prior experience.
Here's the rub:
1. Write an engaging article on your website or blog that helps your client in some way. It could be explaining something technical in simple terms or giving a free piece of advice around a particular topic. For tips on writing engaging content see my article at Flying Solo.
2. Place a form under your article or next to it encouraging your reader to enter their email address and sign up for your monthly, or fortnightly newsletter for more free advice and tips.
3. Once your reader enters their email address, send them a regular newsletter via email with tips and advice for free. This will solidify our relationship with them and effectively place a brick wall around them, keeping them in you circle of influence and your competition out.
The process of collecting email addresses and sending regular newsletters can be automated by using an online email marketing tool. There are dozens available. Just Google “email marketing software” or you can sign up for a free account at tontomail.com
The most common reason clients leave for your competitors is because they are in some way dissatisfied with the service they are receiving. Of course, most of them will not say anything just as most people don't complain about a bad meal, they just don't go back to the restaurant. Nurturing your existing clients with regular tips and free advice is a sure fire way to keep them happy.
So make some notes of the kind of tips and hints you can give them and start building brick walls now!