Troy Dean, Director of Geeky Stuff at Tonto Digital, and welcome to 60 second lesson.
Lesson number two: why you need a content calendar.
A content calendar will help you stay consistent with putting content out throughout the year. We know that the best way to build trust is just to consistently behave in the same way. If you start putting content out to social media and then stop, that builds mistrust. A content calendar is literally just some milestones in the calendar that tell you what you're going to put out and the format of that content, what the topic is and whether or not it's a blog post, a YouTube video, an eBook, whether it's a tweet, status updates, whatever it is.
A content calendar should be a minimum of three months in advance. If you can do more than that, fantastic. It should also take into account any milestones that are happening in your industry, any trade exhibitions or important dates.
That's why you need a content calendar, to keep you consistent. That's the end of lesson number two.
Consider yourself taught.