G'day!
Troy Dean, Director of Geeky Stuff at Tonto Digital. Welcome to 60-second lesson.
Lesson number four: write down five objections that your potential new customer might have to working with you individually.
Remember in lesson number three, we talked about the objections that a potential new customer might have to working with your particular type of business, so your category. Now, write down five objections that your potential new customer might have to working with you specifically. That might be that they don't think you understand their business, or that you're not experienced enough in your field, or that you're more expensive than your competitors, or you don't have as many high profile clients as your competitors. These are objections that they have to working with you specifically, not your type of business or industry.
Write down five objections that your potential new customers have to working with you specifically.
That's the end of lesson number four.
Consider yourself taught.
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