Troy Dean, Director of Geeky Stuff at Tonto Digital, and welcome to 60 second lesson.
Lesson number seven: creating content that is of champagne quality.
One thing you can do in your content is always outline the problem that you are going to help solve. What this does is it reminds the reader that they have this problem in the first place. Then you help them solve it. Most of us are in complete denial about the problems and the frustrations that we have, so being reminded of it stirs a little bit of emotion and kind of twists the knife a little bit. Then when a solution is presented in front of us, we're even more grateful than if you had just presented the solution to the problem that we were in denial about.
Always outline the problem that you're helping them solve, and then go ahead and solve the problem.
That's the end of lesson number seven.
Consider yourself taught.