Any good B2B online marketing speaker should deliver take-away action steps that the audience can implement in their business immediately. Why?
Two reasons. First of all by giving the audience something to do, they wil remember what they learned. Secondly, while they are in the act of “doing” what they have been given to do, they will be engaging with the message of the speaker. This is one reason speakers get re-booked, because they are remembered.
B2B Online Marketing Speaker Traps
One of the big mistakes I see time and time again on the speaking circuit is speakers who feel they need to impress the audience with how much they know. This is know as the “firehose” method in the business. You know, spray the audience with a firehose of information and hope they are impressed. I understand the urge to do this but I'm not convinced it's the best way to add value to the audience, or the conference organiser for that matter.
In my experience, conference organisers and the people who book speakers are always looking for practical take-aways. The last thing they want is to put a speaker on the stage that bores the audience. Practical to-do's are a great way to keep an audience engaged as a B2B online marketing speaker.
The Benefits of Booking a B2B Online Marketing Speaker
Most conferences I attend are heavy on the technical and motivational. There's usually soem industry heavyweight who talk about changes in the industry or legislation that is going to impact everyone and some song and dance guys who pump everyone up out of the doom and gloom. Nobody talks about how to attract more quality clients or positioning or joint ventures with other influencers. This is why I love my job as a B2B online marketing speaker. I get to present all the fun stuff that gets the creative juices flowing and makes people's eyes widen with optimism and hope.
I also get the pleasure of lots of people telling me how much they enjoy my presentations because they have ideas on how they can improve their marketing, both online and off.
A good B2B online marketing speaker will add a bit of spark to any conference and give your audience a new to-do list that will actually make a difference to their bottom line.
To see if I'm available as a B2B online marketing speaker for your next event, visit my speaking page.