I co-presented a session with Pete Kvist at the Business Blueprint conference in Sydney today about why most websites suck how to get up and running with a website that will capture leads and actually have a positive impact on your business without breaking your bank account.
My section was very short and included a handful of screenshots. I'm posting them up here primarily so Pete can refence them and the attendees can access them.
I hope you get something out of it too.
Here is my methodology.
Follow the KISS principle
Let's take a look at how these principles have been applied in real life to two very successful landing pages.
Mixergy (one of the most beautiful opt-in pages I've ever seen)
Pick a theme
Customise that theme to suit your needs. I customised Whitelight for my own website.
Here's the theme:
And here's my website based on the theme:
I also use Unbounce to split test landing pages. Here's an example that took me 15 minutes to setup and is capturing real leads that I am converting into real customers:
Get familiar with the WordPress plugin repository as it is the best place to find free, high-quality plugins to extend the functionality of your website.
Here are my must-have plugins:
BackupBuddy – http://ithemes.com/purchase/backupbuddy/
Advanced Custom Fields – http://www.advancedcustomfields.com/
Gravity Forms – http://www.gravityforms.com/
Hybrid Connect – http://hybrid-connect.com/
White Label CMS (my company) – http://wordpress.org/extend/plugins/white-label-cms/
Duplicate Post – http://wordpress.org/extend/plugins/duplicate-post/
WP SEO by Yoast – http://wordpress.org/extend/plugins/wordpress-seo/
Google Analyticator (my company) – http://wordpress.org/extend/plugins/google-analyticator/
Video User Manuals (my company) – http://videousermanuals.com/
Facebook for WordPress – http://wordpress.org/extend/plugins/facebook/
Limit Login Attempts – http://wordpress.org/extend/plugins/limit-login-attempts/
Scarcity Samurai – http://scarcitysamurai.com/
Add This Social Sharing – http://wordpress.org/extend/plugins/addthis/
Onlywire Social Bookmarking – http://wordpress.org/extend/plugins/onlywire-bookmark-share-button/
WooCommerce – http://wordpress.org/extend/plugins/woocommerce/
Now stop making excuses.