I don't know if this video is going to be helpful or if it's going to highlight how broken the current model of marketing automation is. Either way, I hope you enjoy it.
It's a long video so make yourself a cuppa and get comfortable. For those who don't like video here's the skinny:
We have five free reports that capture email addresses that all get sent to a thank you page where we offer one of low priced courses. This is designed to pay for our Facebook ads and also segment our list into leads and customers.
All the pages are set up in ClickFunnels and all the email automation is done in Infusionsoft. It's quite complex but once it's set up you can drive traffic to each of the lead magnets and see which one people respond to the most. If you do this correctly you will also end up with segments in your database who have expressed interest in different topics.
An example URL that we promote might look like this https://get.videousermanuals.co/better-wp?utm_source=facebook&utm_medium=cpc&utm_campaign=better-wp-for-clients&leadsource=163
Leadsource ID 163 is already set up in Infusionsoft.
I also mention the Gain, Logic, Fear email sequence that we use from Ryan Deiss at Digital Marketer. You can download it here: https://www.facebook.com/ryandeiss/posts/861471447199717
I'd love to hear your thoughts in the comments.