Digital marketing entrepreneur, speaker and podcaster.
Facebook Ads Split Test Campaigns
Facebook Ads split test campaigns allow you to test the same ad(s) against different audiences. It does this by setting...
Campaign Budgets and Timeframes
At the campaign level within Facebook ads, don’t set an end date, set a daily budget. The golden rule with...
When you run a re-marketing campaign to a custom audience of people who have already engaged in your content in...
Facebook Messenger Ads
When you run an ad campaign to Facebook messenger, be aware the bigger the audience the better the result. These...
Exclude MOFU and BOFU
When running Facebook ad campaigns, try and be aware of what stage your audience are in your funnel. If you...
Knowledge Base Categories
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