When you run a re-marketing campaign to a custom audience of people who have already engaged in your content in some way, try using longer form copy to clearly explain your offer. These engaged members of your audience are more likely to read the longer sales copy and a re-marketing campaign because they are already […]
At the campaign level within Facebook ads, don’t set an end date, set a daily budget. The golden rule with Facebook ads is to never turn something off that is working. So if you set a campaign to run for seven days with a budget of $1400 to test an offer or some messaging and […]
Facebook Ads split test campaigns allow you to test the same ad(s) against different audiences. It does this by setting up a different ad set for each audience and then running the ads to find a winner. Once you have found a winner, don’t start a new campaign – just turn the losing ad set […]
I’m on a mission to master Business Process Modelling and Notation 2.0 so that I can better communicate our business processes to our team and so that I can identify areas in the business that are ripe for optimisation and internal disruption.
This video outlines the online business model we use for RockStar Empires and WP Elevation. We are a media company. Most of our media is free. Some is paid.