Troy Dean

Digital marketing entrepreneur, speaker and podcaster.

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bpmn cheat sheet

BPMN 2.0 Cheat Sheet

By Troy Dean | Dec 15, 2016

I'm on a mission to master Business Process Modelling and Notation 2.0 so that I can better communicate our business processes to our team and so that I can identify areas in the business that are ripe for optimisation and internal disruption.

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online business model

Online Business Model Video

By Troy Dean | Nov 15, 2016

This video outlines the online business model we use for RockStar Empires and WP Elevation. We are a media company. Most of our media is free. Some is paid.

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Minimum Viable Marketing Strategy

By Troy Dean | Jul 26, 2016

We launched RockStar Empires with no marketing strategy (except some Facebook ads) and three free training videos. Here's our minimum viable marketing strategy.

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how to launch an online course

Launch Your Very Own Online Course

By Troy Dean | Jun 4, 2016

In this video, you're going to learn how to take the knowledge you have in your head about what it is you do and turn that knowledge into a lucrative online course you can sell on the internet. You can also download our free templates to help you get started.

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making videos for online courses

Creating Videos for Online Courses

By Troy Dean | May 12, 2016

Are you interested in creating videos for online courses, especially video lessons? Do you want to learn the nuances involved in creating compelling instructional videos? In this blog post and the instructional video above I will try to explain some of the tricks of the trade involved in creating simple yet effective training videos.

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value pricing and hourly rate

Pricing Mindset

By Troy Dean | May 12, 2016

I was recently asked to be a guest on an AMA (Ask Me Anything) day over at ManageWP and my friend Dan dropped in and asked some great questions about pricing mindset. Here are his questions and my answers.

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Online Course Completion Rates

By Troy Dean | May 1, 2016

In this post, I'm going to lift the lid a little on how we achieve online course completion rates of over 60% of students. Seth Godin was recently on the Tim Ferriss podcast and stated that most online courses have a 97% drop-off rate and that his own courses on Udemy and Skillshare have an […] Read More

facebook remarketing strategy

Facebook Lead Capture FlowChart

By Troy Dean | Apr 29, 2016

  Nerd alert. We're about to roll out a new Facebook campaign and I thought it would be helpful to put together a flow chart (thank you LucidChart) and video (thank you Screenflow) so that everyone is on the same page. I'm sharing it here because I recently made the decision to open source my […] Read More

coaching calls and webinars

Managing Coaching Calls and Webinars

By Troy Dean | Apr 27, 2016

In our online business community for WordPress consultants, we are responsible for managing coaching calls and webinars for hundreds of members from all over the world who look to us for ongoing training and support. Managing these calls across multiple coaches and multiple time zones is challenging, to say the least. So here is the […] Read More

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