Remarketing Copywriting

When you run a re-marketing campaign to a custom audience of people who have already engaged in your content in some way, try using longer form copy to clearly explain your offer. These engaged members of your audience are more likely to read the longer sales copy and a re-marketing campaign because they are already familiar with you.

This gives you an opportunity to go into greater detail about your offer so that your audience can self select and stay engaged in the funnel or move out of the way.

Our experience has shown that short copy results in high conversion costs in a re-marketing campaign.

Was this article helpful?

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Need Support?

Can't find the answer you're looking for?
Contact Support