Here is the math to settle the argument. A Click Through Ratio (CTR) of 0.02% equals 2 clicks per 10,000 impressions. So what’s the average? Well, according to Silicon Alley Insider the sector averages are in the graph. But really, there is no average as it depends on your target audience, geographic and demographic information, […]
Google and social media
[responsive_vid] G’day Troy Dean here, Director of Geeky Stuff at Tonto Digital. I want to talk a little bit today about Google and social media. Social media has never been more important. Google recently changed their algorithm, which is the mathematical equation that determines which web page comes up in the search results.
Friend endorsed Google results
Google have launched their latest innovation to help you get higher quality search results. It’s called the +1 button and it allows you to give a vote of confidence to any website that has it. By clicking on the +1 button on a website you are publicly letting your friends within your social network know […]
Why we don’t “buy” fans
I used to play in a band years ago and someone offered me really good advice. “Never approach someone and ask them to manage you. the best manager is the guy or gal who fronts up to you after a gig and says ‘You guys are f@*kin’ awesome, you have to let me manage you.’ […]
The NEW Facebook Send Button
It was just over one year ago that the infamous “Like” button was added to Facebook. Since that fateful day millions of people have been able to inform their friends about what they “Like” whether it be a witty status update, a band or a company’s product/service.