Why do you need an autoresponder? Because it keeps you consistent. It allows you to build multiple relationships with multiple prospects at once. And that’s pretty cool.

What can you offer your potential clients in order to attract their email address so that you can keep in touch with them?

With any piece of content that you produce, which is designed to attract clients to you, you need to include a strong call to action.

A tweet is only designed to sell the click. We click on links in tweets because of the promise of something valuable on the other side of that click.

Instead of trying to think of something relevant to say in a particular conversation online, wouldn’t it make more sense to find conversations that are relevant to what it is you have to say?