G’day Troy Dean here, Director of Geeky Stuff at Tonto Digital. I want to talk a little bit today about Google and social media.
Social media has never been more important. Google recently changed their algorithm, which is the mathematical equation that determines which web page comes up in the search results.
The recent changes to their algorithm have started to include your social status if you like, across social media. So the Google algorithm is starting to take a look at how many followers you have on Twitter, how well connected you are through Facebook and FriendFeed and other social media networks and is starting to allocate an “expert status” to those authors that are the best connected and the most followed and the most well-regarded throughout social media.
Now yes, it is a mathematical equation and it’s not perfect but the point is, if you are competing with other authors who are more well connected, more followed and more respected in social media, they will start to outrank you in Google.
So social media has never been more important. It’s also a great time efficient and cost effective way for educating your target audience about your products and services and how your solutions can help them overcome their problems.
So we hope you find that is helpful and we’ll see you in the next video!