I had a conversation with a client this morning about pricing and the client was a little shocked about pricing around a particular service. She kind of hinted at how easy it is to do what we do so therefore we shouldn’t charge so much. So obviously she had been Googling around and researching about how to set up Facebook like buttons and Twitter buttons on her website. This had been a client who was trying to set up her own website for about three months now and still hasn’t got there. And as much as this is very tempting for me to go on a rant about you now if it’s that easy why don’t you go out and do it yourself, why are you talking to us, why haven’t you done it and why after three months you still haven’t got it up.
What I really want to talk about is how just because you can Google around and realize there is more than one way to skin a cat doesn’t necessarily mean that you should try and skin that cat. The example I am going to give you is my car. I could Google around and learn how to service my car but it doesn’t mean I’m going to do it. If I did do that I would probably get half way through it and it would go pear shaped and have to take it to a professional and it would cost me more to get it fixed.
The point I am really trying to make here is that as a small business owner you need to understand the value that you add to your business. Where are you most valuable in your business? I am sure that you are not most valuable in your business spending time Googling around trying to work out how your Atlanta Accountant does his job so you can save some money and lodge your own tax returns. Or how your lawyer does his job so you can save some money and write your own contracts. I just don’t think that that’s the best use of your time. You have obviously got something to offer the business, whether you’re an entrepreneur or a technician or whether you’re a great manager. You should work out where you offer the most value to your business and just do that.
Successful business people know how important it is to find other people to work with who are really good at what they do. Work with them and collaborate with them but ultimately just get out of their way and let them do their job and you concentrate on adding the most value you can to your business.