Sixty Second Lesson – Lesson #3

G'day.

Troy Dean, Director of Geeky Stuff at Tonto Digital, and welcome to 60 second lesson.

Lesson number three: write down five objections that your potential customer that you want to attract might have towards working with your particular type of business or buying your particular type of product or service. This isn't an objection that they have towards you specifically, but more your category.

For example, if you're an accounting firm, your potential new client might think that working with an accounting firm is just going to be too expensive. “I'll just pay them to do my compliance work at the end of the year, but working with them throughout the year is too expensive,” which really means they don't see the value in it, but that's not an objection to you. That's an objection to your category.

Write down five objections that your potential new customer might have towards your category.

That's the end of lesson number three.

Consider yourself taught.