Troy Dean, Director of Geeky Stuff and welcome to 60 second lesson.
Lesson number fourteen, what to offer your potential client in order to attract their email address so that you can keep in touch with them.
Let's use an accounting firm as an example. Let's say they want to attract a small business operator in the tourism industry, because they happen to be really good in that space. They could offer a free report that says, “The Top Ten Things to Do to Avoid Burn Out as a Small Business Owner in the Tourism Industry.” That's a specific free report that will only appeal to the tourism operator.
It's not going to appeal to someone who owns a football club or a bicycle retail store. That's not the kind of client they want to attract. They want to attract the tourism industry operator. So, they produce something specific for that tourism industry operator, eBooks, free reports, free training videos, Top 10s, Top 5s, those kinds of things you use specifically to attract the type of client that you want to attract.
That's the end of this lesson
Consider yourself taught.