G'day!

 

I'm Troy Dean and I freakin' loooove the internet. I help savvy business owners and marketers use it to build awesome things.

 

WP Elevation and Video User Manuals are two of my projects.

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People I've Worked With:

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Recurring Revenue Roadmap

Create Recurring Revenue and Stop Trading Your Time For Money

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Read Blog, Learn Stuff.

troy dean new website design

New Design Iteration

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In case you’re wondering if something has changed around here – well yes it has. I’ve rolled out a new iteration of the design of my website. I say “iteration” because the truth is I will NEVER be 100% happy with my own website. I’m a Virgo and I get bored very quickly. Not a good…

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troy dean on top of mt kosciuszko

Fixated On The Wrong Thing

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As a marketer, it’s very easy to get fixated on the numbers. Especially if you market on the internet. Opt-in rates, conversion rates, funnel optimisations, traffic, engagement, sales. All this data tends to bore me. It used to excite me but the longer I spend marketing, the more I’m becoming enamoured with just one thing:…

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agIdeas International Design Forum MC Gig

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I had the great pleasure of playing MC at the 25th anniversary of the agIdeas International Design Forum yesterday. Founded by Melbourne design icon Ken Cato, the International Design Forum has hosted over 600 of the world’s leading creatives and over 100K delegates over the last 25 years. The event took place at the Plenary…

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The 5 Best Kinds of Recurring Revenue | Inc.com

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Not all recurring revenue business models equally valuable. You can think of it as a scale with five levels where the higher your business model falls on the scale, the more valuable it is. And the key to value in this case is making it hard for competitors to take your customers while also making…

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Freelancer research

Where Are The Best Freelancers In The World?

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This is very interesting research indeed. My friends at HostAdvice.com conducted some research to determine whether or not nationality is a factor when it comes to price and quality of freelancers on Elance. Here’s the official infographic.

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13 Step Checklist to Outsourcing Online Course Development

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I’ve been listening to a few podcasts lately and keep hearing a similar message: “Outsource the development of your website and get it done for pennies.” These podcasts are typically aimed at entrepreneurs, or “wantrepreneurs”, who want to sell digital products and programs on the internet in the hope of achieving “passive” income, (which doesn’t…

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Business to Business Marketing Online

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Business to Business marketing online promises so much and yet poses so many challenges. Done well, marketing your products or services online to other businesses can result in a steady stream of incoming leads and sales at very little cost. If you don’t believe me, check out my WordPress video tutorial business as an example.…

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Why Free Webinars are a Bad Idea for Generating Sales

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For the last few years the internet marketing crowd have been banging on about free webinars being the holy grail for generating thousands, if not millions of dollars worth of sales. This may be true in some cases where you’re selling promises of making more money, losing weight or finding Mr. Right and you have a boatload of affiliates sending hundreds of thousands of hopefuls to your squeeze page. But let’s talk about the reality of free webinars for most startups.

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Content Creation Cheat Sheet

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If you suffer writer’s block or struggle to create content for your blog, read on. I have something that will help. I chaired a round table at the Business Blueprint conference in April 2013 in Sydney and the topic of creating content was a hot one. A lot of people seemed stuck and unsure about…

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