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In case you’re wondering if something has changed around here – well yes it has. I’ve rolled out a new iteration of the design of my website. I say “iteration” because the truth is I will NEVER be 100% happy with my own website. I’m a Virgo and I get bored very quickly. Not a good…Read More
As a marketer, it’s very easy to get fixated on the numbers. Especially if you market on the internet. Opt-in rates, conversion rates, funnel optimisations, traffic, engagement, sales. All this data tends to bore me. It used to excite me but the longer I spend marketing, the more I’m becoming enamoured with just one thing:…Read More
I had the great pleasure of playing MC at the 25th anniversary of the agIdeas International Design Forum yesterday. Founded by Melbourne design icon Ken Cato, the International Design Forum has hosted over 600 of the world’s leading creatives and over 100K delegates over the last 25 years. The event took place at the Plenary…Read More
Not all recurring revenue business models equally valuable. You can think of it as a scale with five levels where the higher your business model falls on the scale, the more valuable it is. And the key to value in this case is making it hard for competitors to take your customers while also making…Read More
I’ve been listening to a few podcasts lately and keep hearing a similar message: “Outsource the development of your website and get it done for pennies.” These podcasts are typically aimed at entrepreneurs, or “wantrepreneurs”, who want to sell digital products and programs on the internet in the hope of achieving “passive” income, (which doesn’t…Read More
Business to Business marketing online promises so much and yet poses so many challenges. Done well, marketing your products or services online to other businesses can result in a steady stream of incoming leads and sales at very little cost. If you don’t believe me, check out my WordPress video tutorial business as an example.…Read More
For the last few years the internet marketing crowd have been banging on about free webinars being the holy grail for generating thousands, if not millions of dollars worth of sales. This may be true in some cases where you’re selling promises of making more money, losing weight or finding Mr. Right and you have a boatload of affiliates sending hundreds of thousands of hopefuls to your squeeze page. But let’s talk about the reality of free webinars for most startups.Read More
If you suffer writer’s block or struggle to create content for your blog, read on. I have something that will help. I chaired a round table at the Business Blueprint conference in April 2013 in Sydney and the topic of creating content was a hot one. A lot of people seemed stuck and unsure about…Read More